Veritas Planning Advisors, led by founder Jay Patadia, CPA, delivers a modern, tech-forward approach to accounting and tax services for busy professionals and growing businesses in New Jersey and beyond. With over 12 years of experience, Jay and his team combine the expertise of a large practice with the personal attention of a boutique firm.

We specialize in tax planning, bookkeeping, payroll, business consulting, retirement planning, and part-time CFO services—leveraging secure virtual tools and streamlined systems. Our strict 12-hour response policy and real-time monitoring mean that clients always receive fast, clear, and actionable guidance. Whether you’re scaling a medical practice, law firm, or SaaS company, our mission is simple: make expert accounting effortless, so you can focus on what matters most.

Jay’s passion for helping others, values-driven leadership, and family-friendly approach have earned the trust of hundreds of clients, from entrepreneurs to experienced business owners. We prioritize listening, transparency, and results you can see. At Veritas Planning Advisors, we don’t just keep you compliant—we help you plan, optimize, and prosper.