Growing Your Business

Choosing the Right Accountant for Your Small Business

Choosing the Right Accountant for Your Small Business

Choosing the Right Accountant for Your Small Business Why is it so hard to find a great accountant? As with anything, it is a matter of researching and finding the right fit for your requirements. Here are some steps to help you find the right CPA or accountant for your business.

The first issue is that most small businesses start searching for an accountant when something goes wrong or when they need help. Whether you have chosen the wrong business entity, your current accountant is not responsive or you are starting a growth spurt, matching up with the right expert can be challenging.

In these challenging times, a Certified Public Accountant (CPA) or bookkeeper can deliver huge results. Today's accountant does much more for your business than number crunching. He or she acts as one of your key advisors, making sure you make the right decisions throughout your business life.

The first decision is whether you are hiring an in-house accountant or outsourced firm. Cost is an obvious part of this equation. But you must also look at overall experience, qualifications and time demands. Many times, with robust accounting software and processes, you really can get away with hiring an independent professional CPA or accounting firm.

This article will focus on hiring an outside firm versus an in-house accountant. There are several professional certifications available in the field of accounting, including Certified Public Accountant (CPA), Certified Management Accountant (CMA), Certified Financial Manager (CFM), Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA), and Certified Fraud Examiner (CFE). Each certification has its own set of requirements. In addition you will find bookkeepers, QuickBooks Advisors and Enrolled Agents (EAs) who also handle accounting functions.

Before you start looking for a match based on reviews, compatibility and responsiveness, you need to determine the designations that meet your legal requirements as well.

1) Do you need audited financials? You must work with a CPA-level professional.

2) Do you need IRS audit representation? You must work with a CPA, Tax Attorney, Enrolled Agent or IRS AFTR compliant professional.

3) Do you need tax return preparation? The accountant must be registered with the IRS PTIN program.

Once you have identified what designations you can work with, it is time to find the right accountant for you. These are some of the main criteria you might want to consider.

Reviews, Recommendations and Reference Checks

One of the Internet's greatest tools for consumers is review sites. Third-party testimonials and critiques give you great insight to see through advertising. As a small business owner you can't afford to make mistakes in Hiring a CPA or accounting firm. You need to trust the firm or individual, since they will have access to your company books, checks and proprietary information. Get comfortable with the idea that they are responsive to your needs. The biggest complaint of any accountant is that they don't return calls in a timely manner. Reviews will give you real case examples of how a particular accountant has served his or her existing clients.

Industry expertise

An accountant who works with others in your niche will be more familiar with processes, financial metrics, systems and pitfalls to help guide you to success. By specializing, accountants can speed up their learning curve, cut down on their research time and be more responsive to your needs. Examples include accountants who specialize in homeowner associations (HOAs), franchises or car dealerships.

Size of the accounting firm

Many times a sole proprietor is all you need. You get guidance from the principal, who might bring more experience to your engagement. Some businesses need a larger brand-name CPA firm because of banking or investor requirements. Choosing the size of the firm is based on your future goals and time requirements. But don't shy away from smaller firms because often they provide the best overall experience. Make sure you ask who will be your point of contact when considering any firm.

The big one, the complexity of your business requirements

This is driven by what you need help with. Do you really only need help with a tax return or payroll? If you have additional requirements like succession planning or financial planning advice, you need to make sure your professional has the expertise to guide you. Even with the latest technology options in tax preparation and accounting, the data are only as good as what is entered. Garbage in equals garbage out. It is sometimes easier to simply let a tax accountant do the work for you.

Price

With many of the chains and overseas firms offering accounting functionality, there is a vast difference in what firms charge. Some look at accounting as a commodity. Others look at it in terms of what value the accountant adds to their success. The old saying "you get what you pay for" usually holds true when choosing an accountant. Though sometimes you can find a professional who doesn't value his or her time properly.

Take the time to check references, visit review sites and perform some basic due diligence before you select your new accountant. Adding an accountant to your arsenal is an important step in growing your business. It shows the world that you have arrived.

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Lee Reams II

Lee Reams II

CEO

I am a tax and business news junkie who has spent the last 20 years developing and executing "best in class" word-of-mouth marketing campaigns for tax and accounting professionals. With TaxBuzz and CountingWorks we have taken that same commitment to quality content directly to the consumer. Keeping you up-to-date with the latest tax law changes, business growth tips and planning strategies to help you reach your best financial outcome.

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